We are very pleased to have had the following article published in Resilience Forward
Abstract
The FIFA World Cup 2026, spanning the United States, Canada, and Mexico, presents businesses with significant commercial opportunities alongside heightened operational and security risks. Organisations are likely to leverage the event for client engagement, employee rewards, and brand promotion, while simultaneously managing complex duty of care responsibilities for staff in host cities or attending matches.
The tournament may disrupt normal business operations through increased congestion, security measures, and public gatherings, requiring flexible working arrangements and enhanced safety communications. Employees attending matches (whether for business or leisure) face elevated risks linked to alcohol consumption, unfamiliar environments, and potential legal violations, which may result in serious consequences including arrest, deportation, and reputational damage for employers.
Health and medical risks are also prominent, with varying healthcare systems and high costs, particularly in the United States. Companies must review insurance coverage, ensure adequate emergency response capabilities, and implement systems to support employees.
Clear communication of conduct expectations, defined limits of corporate support, and robust crisis management planning, including scenario testing, are essential. Ultimately, businesses that proactively prepare can mitigate risks, safeguard employees, and capitalize on the opportunities presented by this global event.
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